Privacy Forever: DNA Data Privacy & Ownership
By Dr. Brandon Colby, MD, Founder of Sequencing and author of Outsmart Your Genes. An early voice in direct-to-consumer genetic testing.

Privacy Forever reflects our commitment to protecting your data. Whether you order a genetic test or upload your DNA, this policy ensures your data stays private, secure, and under your control.
You Own Your Data
- All information, genetic files, and data in your account are private and confidential.
- Sequencing never sells your data to third parties.
- You retain full ownership and control over your data.
- You can access, share, download, or delete your data at any time at no cost.
- When you choose to share, you control what’s shared and with whom.
- Some apps or reports you use may require access to portions of your DNA data to perform analysis. That access is granted only if you opt in.
We Protect Your Data
- We use advanced security protocols, encryption, and secure infrastructure to safeguard your data.
- Your DNA files, account metadata, and personal information are stored with separation and layered protection.
- We adhere to key compliance standards and frameworks such as HIPAA, HITECH, and the EU-U.S. Data Privacy Framework.



We Help You Derive Value
- Sequencing offers a marketplace of apps to transform your DNA data into meaningful insights.
- Using your data with apps is voluntary and always permissioned.
- Even when using third-party tools, you remain in control of how your data is processed and shared.
Frequently Asked Questions
No. Sequencing never sells your genetic data to any third party.
Yes. You can request deletion and all your files and data will be removed.
No one sees your data without your permission. If you share a report or grant an app permission, only the specific data required is used.
Reports analyze your genetic data to provide insights. They request only the portions necessary for that analysis, and only if you agree.
Yes. We comply with industry standards and privacy regulations such as HIPAA, HITECH, and cross-border privacy frameworks.
Yes. Data is encrypted both in transit and at rest, and stored using secure, layered architecture.