What Is the Cost of Whole Genome Sequencing (WGS)?
Your genome consists of the entire sequence of nucleic acids which make up the DNA inside your cells. Whole genome sequencing is a type of genetic testing that’s used to generate…
Dr. Brandon Colby, MD
MD · MBA
Founder & CEO, Sequencing.com
Founder of Sequencing and author of Outsmart Your Genes. An early voice in direct-to-consumer genetic testing.
About
About Brandon
Brandon Colby is a physician-expert in the fields of Genetic Analysis and Personalized Preventive Medicine. He holds an MD from the Mount Sinai School of Medicine, an MBA from Stanford University`s Graduate School of Business, and a BA with Honors in Genetics from the University of Michigan.
Dr. Colby is the author of the book Outsmart Your Genes and has developed numerous technologies that improve the analysis, interpretation, and actionability of genome sequencing data. He is an Affiliate Specialist of the American College of Medical Genetics and Genomics (ACMG), an Associate of the American College of Preventive Medicine (ACPM), and a member of the National Society of Genetic Counselors (NSGC).
Education
Education
- MD, Mount Sinai School of Medicine
- MBA, Stanford University Graduate School of Business
- BS in Genetics, with Honors, University of Michigan
Affiliations & Memberships
Affiliations & Memberships
- Affiliate Specialist, American College of Medical Genetics and Genomics (ACMG)
- Associate, American College of Preventive Medicine (ACPM)
- Member, National Society of Genetic Counselors (NSGC)
Articles by Dr. Brandon Colby, MD are reviewed for accuracy by Sequencing's medical and scientific team. This page is for informational purposes and does not constitute medical advice.
Articles by Brandon
Not All DNA Products Are Created Equal
DNA testing is becoming more and more affordable and accessible to everyday consumers.You’ve probably noticed articles about it in the news and advertising for testing services on…
What Does DNA Stand For? | DNA Explained 2025
DNA Explained! Learn what DNA stands for and unlock the mysteries of DNA. Learn about this molecule that holds the secret of life.
What to Expect When You Get Your Whole Genome Sequenced
Whole genome sequencing gives you a complete blueprint of your DNA. When you receive your results, you will have information on more than 3 billion genetic variants, or changes in…
Whole Genome Sequencing in As Little As Three Weeks
Ultra Rapid upgraded sequencing for faster processing.
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